That 70's show

The other day I was going through some old books at home and came across a few Indian edition of Reader's Digest from the 1970's. Most of the ads in the magazine amused me either with the fonts used, or the models or with the overall advertising strategy applied. Here are a few of them, all scanned from Reader's Digests of the 1970's. Do click on them for a larger view :

Binny understands the way you'd like to look :


Cut down on communication cost- get the huge copier :


What every busy executive needs - a calculator :


Good old Bournvita :


Lends a style - to the LION in you :

Damn it. They don't make models like him any longer.

KLM suits him fine :


The fact that his dad works for KLM is proudly specified in the ad !

Some Modern talking :


Swing in the monsoon mood :


Days of Goldspot :


Days before Coke and Pepsi came along with their cola war :